Give People a Reason to Buy your Product or Service: Create a Strong Signature Box

Overcome lackluster signature boxes with merely your name, address, and email listed. Instead use the "passion approach." Give your product's or service's promise. Name benefits. Stop missing sales because of weak copy.

Include your signature box on every email you send out.

Your signature or resource box, usually 4-7 lines, is your billboard to let people know who you are, the benefits they will receive, and what expertise and products you have to assist them. Without a strong signature box, you are guaranteed no action, subscribers, or sales.

Your signature box is more important than your article, email, or ezine's message. Be sure to put some thought and time into it. Be willing to edit it at least 5 times. Remember your resource box is a call to action. Write it so your reader takes action-- either to subscribe for a free ezine, receive a free report, send an email, phone you, or visit your Web site.

Once you get a reaction, it's up to you to make the next communication powerful and convincing. It's a good idea to have your sizzling headline and ad copy written out for phone and email responses. Even if you don't have a Web site, you n... read full story

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